Some think it could be the end of journalism. I think newspapers and online mags are concerned that they're not transparent enough about what they are. All the ones I've seen lately have said ADVERTISING on the top of the ad. I think it was a few years ago when I was reading a magazine and I got confused about one of the ads being a story, but since that incident, I can't think of any recent issues I've had with it.
Personally, I don't think I have a problem with a native content or paid content ad. I do ask two things though.
1) I want it to be clear that it is an ad. I want it to be dictated on the top of the ad that it is an ad, not
on the bottom. And I want the ad to be truthful. IF the product really does do a service for
people, fine. Explain that. Be a good advertiser.
2) But if you want your ad to look like a news story, you better be darn clear with my readers if
your product has a problem. 'Cause I ain't playin' those games.
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