Monday, November 18, 2013

Market Research: Starting with questions

For my News in Comics company, I will have to cater to the people who will actually buy my product. There will be a number of people in the world who will never be interested in my type of news production. There will be some people who are. My job is to find those people and cater to them. It may be a product that I'm developing, but it's theirs. It belongs to the news-consumers as long as they have a need for it. To market to my costumers, I've developed some starting questions that I will attempt to answer in my next post.


  1. How many comic journalists are there?
  2. How many people buy comics?
  3. How many people consume news on a yearly basis?
  4. How many people watch television news?
  5. How many people buy newspapers? How many people read the funnies in the news paper?
  6. What's the most popular comic book company?
  7. What ages consume news? Is it all ages?
  8. How much money do people spend on news?
  9. How much time do people dedicate to news?
  10. When people consume news, what do they look for?

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